Mitch/Admin

“Don’t fight the competition! ” I may regret saying this one-day, but hear me out. Competition keeps you successful and can lower your rate of failure. They are actually a critical part of your marketing ecosystem. Pay attention to them, but don’t let them steer your business. In a recent client strategy and balanced scorecard

I am frequently amazed at how many companies jump immediately to the KPIs when they think about managing performance, or about the balanced scorecard. “Show me the KPIs” they ask in the first meeting. In a recent visit to France with a client this struck home as I was walking back to my hotel from